520 Melbourne Report: engaging Chinese-speaking international students in Melbourne’s arts and cultural sector
The 520 Melbourne Report presents data and insights into Chinese-speaking international students in Melbourne to support arts and cultural sector engagement.
The report draws on a comprehensive survey with 600+ Chinese-speaking international students, focus groups and case studies.
Written in an easy-to-read narrative style, the report provides key insights into this cohort’s preferences for activities and communication. A ‘social media explainer’ outlines how Chinese social media works for non-Chinese speakers.
Written pre-COVID, this report is relevant for organisations wishing to increase their engagement with Chinese-speaking millennials as we all think more deeply about our accessibility for local audiences.
The 520 Melbourne Report has been produced by Turning World and Imagikai and was co-commissioned by Creative Victoria and Asialink Arts
Read the snapshot or full report via the links below
*520 is Mandarin internet slang for I love you!